Public Relations in the Hospitality Industry free essay sample

Public Relations in the Hospitality Industry Public elations practices and principles Imani Laport Imani Laport Public Relations Practices and Principles Midterm Reaserch paper Public Relations in the Hospitality Industry Public relations and the hospitality industry go hand and hand. Without the help of public relations the hospitality industry would not be successful. Public relations practioners have struggled over the years to find a sound definition for their work. It’s taken over a century to just find a basic overview of the practice. It has been called many things such as image management or perception management. Public relations in a whole, is how you present an organization to its publics. It is a communication process. The job of a PR person is to first create an image for an organization and present it to its public. Once that is done it is their job to uphold that image so that the organization will continue to prosper. We will write a custom essay sample on Public Relations in the Hospitality Industry or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The hospitality industry is the relationship between hosts and guests. It entails many different things depending on the business that you are a part of. Many different jobs fall under the hospitality industry such as the reception and entertainment of guests , visitors, or strangers, resorts, membership clubs, restaurants , attractions, and special events. It is a very profitable industry being that it is one that people rely on. People have very high standards for this industry. All employees must have proper training because of the high standards. When people travel to other places they need the hospitality industry. They need a place to stay when they’re away from there home; they have to find restaurants for food and things like that.Now that the basic need is established then you move into different levels of comfort such as five star hotels instead of motels or top of the line restaurants instead of McDonald’s and Wendy’s. All of this of course depends on a budget but this makes the hospitality industry a very competitive one because you have a bunch of different places competing with the next which can be very stressful which is where public relations comes into play. There could be the best hotel in New York with amazing services and amenities, but if no one knows anything about it then it is useless.The hospitality’s industries public relations department must always be updated and ready for change. They move with their competitors and things are constantly changing. This is good because it keeps people coming to your business. Once they have witnessed your amazing service the first time and perhaps they look into a brochure or and online website and see that you’ve added new things to your business, they will definitely come back. Public relations are not an easy job. It takes a lot of research and planning.Not only do you have to know your organization but you have to know about all other organizations like you. This is because you have to know who you’re competing against if you know nothing about other organizations then how you are going to set standards for yours. Marketing and advertising is a huge part of public relations. PR persons have many different advertising and marketing strategies. It’s like our game plan after the image for the business is created. We have to know of ways we can get that particular organization recognized. This is where the PR person needs to do a lot of research and planning. For example if you are the PR person for a specific hotel you need to know about the other hotels on your level starting with prices. A motel would not be trying to compete with a five star hotel. You compete with the organizations on your level. Then you would work on the amenities and services. You want your staff to very welcoming to your guest. When they are at your hotel they should not have to go through a world of trouble to get something as simple as more towels. This is why you have to do your research about other organizations because you need to see their strengths and weaknesses. A good way of doing that is looking at the reviews on those hotels then you know exactly how the customers feel because they are the ones who write them. Public relations in the hospitality industry could not do without each other. They need to be on the same page at all times. These businesses need publicity in order to make a profit and become reputable and public relations practioners need to have something with a reputation to uphold. That is our whole purpose and what we love to do.